Inside the Littlewoods Ireland AW14 Launch

 

10390177_485155998297796_7998303972602264648_nBefore you delve into reading his fashion report from last Wednesday evening, I want to introduce you to the writer himself. Bobby is a longtime friend of mine. We met during a drunken brawl when we were 16, something we’re both not so proud of. Fast forward a couple of years later and Bobby and myself ended up working in the same industry and having the same obsession and lust for fashion. Bobbys career began in editorial PR for a prestigious interiors magazine. He also has an up and coming blog, Metro Vogue (amazing name, right?) so keep a keen eye out for him. Theres no holding this dude back! 

@MrBobbyPhelan

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 On Wednesday last, June 4th, the sun was beaming down on another beautiful summers day in Dublin city. Some fellow fashion bloggers and the press alike descended upon the gorgeous Georgian Society on South Williams Street to celebrate the launch of Littlewoods Ireland Autumn / Winter 2014 collection.

I, for one, have never seen inside the walls of the Georgian Society. In fact, I’ve passed it by a few too many times. But last Wednesday, Littlewoods made really made it their own and I was lucky enough to experience it.

As we all hustled into a wonderfully luminous circular showroom, quite appropriately to the tune of The Chainsmokers ‘#SELFIE’ song – I knew I was in for a fun evening.  There was wine, canapés and fashion galore. Boasting some incredible artwork on the walls and a central sky light, the location did not fail to inspire.

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Now, down to the real stuff. If I’m being honest, from a fashion conscious male’s perspective Littlewoods Ireland has never been a shopping destination of choice. It seems the menswear department has leaned towards sportswear a little too far for me but the womenswear, however, is a completely different situation as I soon found out.

The music became a little louder and the as show kicked off and the models emerged (looking elegant as ever ) the direction of the AW14’ Littlewoods look became apparent. Leather look pants, lace, fur and floral are all key elements of this seasons trends. The variety of looks constructible from some key pieces from this collection would be endless.

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Notably, every collection, regardless of designer or season, always has that one profound piece that will take your breath away. For me, it was a black leather look ‘Myleene Klass PU Maxi Dress’ that stole the show (Leather is always a winner in my opinion!). As the model sauntered down the catwalk, the room was bewitched by the look, not to mention her own beauty as well. A definite must buy for a summer event or possibly a wedding!

“This season’s trends are all about marring old with new, grunge with feminism and pretty lace with urban touches”

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Inspired by catwalk collections, Littlewoods have created some distinct but all very wearable designs. With a mixture of looks for both night and day, casual and glamorous, the diversity of this collection is impressive and is sure to suit women of all ages and budgets. I think this new season really brings Littlewoods into the centre of high-street fashion as the collection included some really statement and daring pieces.

We were also treated to some Murphys Ice-cream on the way out, just to top the whole evening off! I couldn’t resist. With flavours such as Dingle Gin, Kerry Cream Vanilla and Handmade Chocolate Chip, I was glad I picked up two. The sun was shining down in Dublin that evening after all!

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The full collection will be available online on www.Littlewoods.ie as of July 17th and with FREE shipping & returns there’s no excuse. Save the date ladies!

 

@MrBobbyPhelan

 

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Stephanie O'Quigley